This August, Pandora, the worlds largest jewellery retailer, took centre stage at Macy’s New York with the unveiling of their first-ever window display at the flagship store—an immersive introduction to their latest offering, the Pandora Talisman col...This August, Pandora, the worlds largest jewellery retailer, took centre stage at Macy’s New York with the unveiling of their first-ever window display at the flagship store—an immersive introduction to their latest offering, the Pandora Talisman collection.
The striking installation, created by B_RD, captivated passersby with a bold product presentation framed by signature Pandora iconography. Most notably, the brand’s beloved puffy heart charm was reimagined at an impressive scale and set against a dynamic digital backdrop that brought motion and magic to the scene.
B_RD was proud to once again partner with Pandora, helping to bring this ambitious vision to life. Collaborating closely with the brand’s creative teams to deliver a window display that is not only visually stunning, but also deeply emblematic of the collection’s spirit: a celebration of heritage, identity, and self-expression.
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