Movado Holiday Windows - Macy’s Herald Square
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Duggal partnered with Movado to bring a sleek, high-impact holiday presentation to the iconic Macy’s Herald Square windows with two elevated window installations built around sculptural forms, layered textures, and precision lighting. Each window featured custom bent-aluminum ribbon elements in a vibrant yellow finish, paired with fluted vacuform wall panels on plywood flats to create a dimensional architectural backdrop.
High-gloss sculpted watch faces, brushed vinyl borders, shadow boxes housing merchandise, and meticulously crafted gift boxes and frames added depth and structure, supported by refined metal armatures engineered to hold both watches and decorative prop elements seamlessly. Directional lighting woven into ceiling and floor panels helped define the sleek Movado aesthetic, enhancing the metallic and mirror-plexi accents while keeping the overall palette crisp, modern, and seasonal.
The result is a clean, contemporary holiday display that blends bold color, sculptural form, and thoughtful set design to create an elegant visual moment at one of New York’s most iconic retail destinations.
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