Temple University Store Branding
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Duggal partnered with Temple University to define a cohesive brand strategy for the new campus store through immersive visual storytelling and high-impact built elements. The centerpiece is a towering illuminated “T” structure, engineered as a sculptural prop that anchors the space and instantly communicates the university’s identity.
A 75-foot alcove cityscape, double-sided school crests, and a series of unlit logo features were strategically produced and installed to create a unified brand narrative across the full retail environment. From fabrication to delivery and final installation, each component was designed to strengthen school pride, reinforce brand consistency, and elevate the overall retail experience with a clear, student-forward visual strategy.
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