Coach Store Reopening at The Dubai Mall
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Coach announces the reopening of its flagship store in The Dubai Mall, marking a significant milestone in the brand's continued growth and long-term commitment to the Middle East, the UAE, Saudi Arabia and Kuwait represent the brand's three largest markets in the region with the UAE leading in scale. The brand also operates across additional Middle Eastern markets as part of a broader regional presence.
Part of a broader regional expansion strategy, the newly reimagined flagship embodies Coach's mission to deliver an elevated retail experience that merges its distinctive New York heritage with Dubai's contemporary luxury landscape. The store's redevelopment celebrates craftsmanship, innovation, and the brand's purpose, "The Courage to Be Real."
"The reopening of our Dubai Mall flagship marks an exciting new chapter for Coach in the Middle East. This space is more than a store: it brings our ethos to life locally, reflecting our commitment to creativity, inclusivity, and authentic self-expression. It embodies Coach's global vision of expressive luxury, crafted for a new generation of customers in a way that feels both regional and distinctly Coach," said Matteo De Bortoli Albricci, SVP, General Manager, EMEAI General Management
Spanning 1,827 square feet, the new space has been thoughtfully redesigned to create a warm and inviting atmosphere. Elegant terrazzo flooring, bespoke millwork, and handcrafted lighting, created exclusively for this location, elevate the shopping experience, while a transparent wraparound storefront offers full visibility and a sense of openness that reflects Coach's inclusive spirit.
The flagship showcases the full range of women's and men's collections, including handbags, small leather goods, ready-to-wear, watches, and accessories. At the heart of the space sits the iconic Tabby bag, a modern symbol of the brand's revival and enduring craftsmanship.
A defining emblem of self-expression, the Tabby bridges Coach's heritage with a new generation's bold individuality, seen on global style icons such as Bella Hadid and Elle Fanning, and featured in Charli XCX's "Party 4 U" music video earlier this year.
To celebrate the flagship's reopening, Coach has partnered with Fred's Coffee Party, famed for its viral "Sober Parties." During the launch week, Coach will host an exclusive in-store event welcoming influencers, friends of the brand, and customers to experience the new space in a vibrant, immersive way. Fred's Coffee Party will continue the celebration with weekly in-store events held every Thursday for two additional weeks, featuring branded drinks and curated playlists designed to capture the creative energy of Coach's community.
The reopening follows other key milestones in the region, including the launch of Coach's boutique at Hamad International Airport in Qatar, reinforcing the brand's commitment to expanding its presence across the Middle East's most prestigious retail destinations. Alongside initiatives such as
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the Ramadan campaign starring Elyanna, celebrating creativity, individuality, and cultural connection, Coach continues to strengthen its relationship with the region's growing community of young, fashion-conscious consumers.
The newly redeveloped Coach flagship store is located at Unit G065, The Dubai Mall, UAE.
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