Macy’s Holiday Square – Herald Square
75
3.2K
75
3.2K
Commissioned by Macy’s, Duggal Visual Solutions transformed the lower level of Macy’s Herald Square into Holiday Square—a festive indoor market designed and fabricated entirely in-house, from concept inception to installation. Duggal’s creative and production teams managed every stage, including structural design, lighting, and on-site project management, to craft a fully immersive shopping experience.
The installation featured 50 custom-built wooden huts, forming a cohesive marketplace where each participating brand added its own holiday branding. Duggal also produced the market’s signature lighting system, illuminated navigational signage, and two photo-moment builds—a 10-foot ski nutcracker sculpture and a chalet-style bench scene complete with a red ski gondola.
Combining precision fabrication, set design, and lighting artistry, Duggal delivered a warm, color-rich environment celebrating the spirit of the holidays inside one of New York City’s most iconic stores.
#macys #holidaysquare #duggalvisualsolutions #fabrication #installation #retaildesign #setdesign #lightingdesign #visualmerchandising #propfabrication #holidaydisplay #heraldsquare #nyc
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