Macy’s x Disney – Holiday Collection Installation
55
3.2K
55
3.2K
Commissioned by Macy’s, Duggal Visual Solutions transformed the Disney Holiday Collection launch into a vibrant, illuminated installation at Macy’s iconic Herald Square flagship. From creative design development through fabrication and installation, Duggal’s team managed every detail to bring the magic of Disney to life for the 2025 holiday season.
The immersive build featured 20-foot illuminated red arches fabricated in aluminum and Sintra with sequential lighting, custom shelving columns with glowing acrylic boxes, and built-in wall displays finished in rich, holiday hues. A 65-foot LED screen formed the centerpiece, framed by 2D building façades, vinyl-wrapped walls and floors, and dimensional Disney characters printed direct-to-surface on sculptural stands. Duggal also handled onsite project management, vinyl and prop installation, and logistics and delivery coordination to ensure precision and quality throughout.
The result: a color-rich, light-filled retail environment that seamlessly blended Disney’s storytelling magic with Macy’s signature holiday presentation—an inspiring example of Best Use of Light, Best Collaboration, and Best Exhibit/Installation in retail design.
#macys #disney #holidaydisplay #retaildesign #fabrication #installation #visualmerchandising #duggalvisualsolutions #bestuseoflight #bestcollaboration #bestexhibit #heraldsquare #nyc
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