Macy's Holiday Lane 2025
385
5.1K
385
5.1K
Duggal partnered with Macy’s to transform the flagship Herald Square store into a festive destination for the holidays. For the 2025 Holiday Lane experience, Duggal’s creative and fabrication teams brought the brand’s winter wonderland vision to life from concept design through installation.
The installation featured handcrafted Nutcracker sculptures, illuminated greenery and garlands, a custom Instagram arch, oversized wreaths with fabric bows, scalloped borders with bow and star details, decorative doors, and a rotating base showcasing a New York City skyline backdrop with Santa in flight. Complementing these dimensional builds, Duggal also produced wall graphics and sculptural gift boxes, creating a cohesive, immersive environment for visitors to celebrate the season.
From design development to final installation, Duggal’s full-service production ensured that every element captured the magic, scale, and sparkle of the holidays in New York City.
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