Beauty Space
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Inspired by the Endless Narrative window concept, the new Beauty Space pop-up transforms the shapes of Gucci’s iconic beauty products into patterned walls that invite exploration. It’s a kaleidoscope of forms where visitors can discover the latest fragrances and make-up. A subtle play of light and mirrors expands perspectives, drawing guests deeper into this sensorial universe. The pop-up also features service-led activations such as make-up testing and virtual try-on, alongside engaging experiences like a photobooth to boost brand interaction.
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