Gucci Harrod's New Opening
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The boutique embodies Gucci Beauty’s new Store Design concept, created in avant-premiere for Harrods with exclusive elements like custom flooring in Italian Bardiglio Nubolato and Calacatta marbles, showcasing Gucci’s signature passion for striking graphic patterns.
The luxury fragrance collection The Alchemist’s Garden is reimagined through storytelling, tactile materials such as Florence Pietra Serena limestone, and creative combinations that invite customers to layer and craft personalized alchemic scents.
A dedicated consultation area with Italian-designed furniture offers full immersion, while the new make-up touchpoints are conceived as a colourful, playful playground with contrasting materials—from chromed finishes to hand-brushed woods in Gucci Beauty’s iconic pink.
Animation hotspots, gifting and personalisation areas enrich the journey, making the space a distinctive brand expression.
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