Diesel FW25 | SoHo Flagship Store: Disruption
4
0
Meets Display
4
0
Meets Display
For the Diesel Fall/Winter 2025 showcase at the New York flagship store, Visual Citi presented a bold and disruptive store design that plays with reflection, gamification, and fun, all achieved through precision manufacturing.
Fabricated Elements:
• Steel Tube Substructures: Concealed steel structure to support the styrene panels
• Background Graphic Panels: Large panels with an internal structure were cut using EPS foam to easily insert into metal tube bases. Digitally printed adhesive vinyl was applied to both panels and platforms to display campaign images and logos.
• EPS Foam Cutouts: Large 3D Diesel logos and blocks were CNC-cut from EPS foam, painted, and reinforced for dimensional impact.
• Cardboard Pizza Boxes: Custom Diesel pizza boxes, manufactured as part of the chaotic display, printed and die-cut in-house.
• Interactive Claw Machine Props: A custom-made enclosure, crafted to match the Diesel aesthetic, outfitted with branded vinyl and interior components, built from scratch using wood.
• Podiums with Integrated Graphics: Wrapped and printed Ultra board frames, scaled to fit the props and main product.
Setup & Execution:
• Pre-assembled and disassembled for delivery to SoHo.
• Morning setup with laser leveling for background alignment and on-site protective film removal.
• EPS elements and props placed on the frames and on the claw machine, with light assembly of scattered elements to complete the "old-school arcade" look.
A reflection of Diesel's irreverent identity: crafted with precision and delivered with great style.
Project Videos
Engaged Members:
×
![]()
×
Reason :