The North Face, Summer 2025!
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Visual Citi partnered with The North Face to engineer a series of premium in-store fixtures and illuminated displays — built for both function and brand presence.
Fabricated Elements:
• Illuminated Lightboxes – Custom aluminum-framed lightboxes with LED edge lighting and magnetic face panels for easy graphic swaps. Designed with diffused acrylic layers to deliver consistent, shadow-free illumination.
• Product Display Fixtures – CNC-cut MDF shelving and podiums with a durable, low-sheen laminate finish, engineered for heavy product loads and high-traffic retail environments.
• Vertical Panel Structures – Powder-coated steel frames with integrated graphic panels, fabricated for stability and seamless brand presentation.
• Custom Graphic Panels – UV-printed backlit and opaque graphics mounted with precision-fit trims for quick seasonal updates.
• Logo Signage – Laser-cut acrylic and metal logo elements applied across fixtures for uniform brand identity.
Execution:
•All components were prototyped and pre-assembled in-house for QC checks.
•LED systems were tested to ensure color consistency and longevity.
•Delivered and installed with modular assembly for easy store refreshes.
Durable. Illuminated. Engineered for retail impact.
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