The North Face, Summer 2025!
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Visual Citi partnered with The North Face to engineer a series of premium in-store fixtures and illuminated displays — built for both function and brand presence.
Fabricated Elements:
• Illuminated Lightboxes – Custom aluminum-framed lightboxes with LED edge lighting and magnetic face panels for easy graphic swaps. Designed with diffused acrylic layers to deliver consistent, shadow-free illumination.
• Product Display Fixtures – CNC-cut MDF shelving and podiums with a durable, low-sheen laminate finish, engineered for heavy product loads and high-traffic retail environments.
• Vertical Panel Structures – Powder-coated steel frames with integrated graphic panels, fabricated for stability and seamless brand presentation.
• Custom Graphic Panels – UV-printed backlit and opaque graphics mounted with precision-fit trims for quick seasonal updates.
• Logo Signage – Laser-cut acrylic and metal logo elements applied across fixtures for uniform brand identity.
Execution:
•All components were prototyped and pre-assembled in-house for QC checks.
•LED systems were tested to ensure color consistency and longevity.
•Delivered and installed with modular assembly for easy store refreshes.
Durable. Illuminated. Engineered for retail impact.
Project Videos
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