For UGG's Summer Campaign, Visual Citi fabricated playful sculptural elements inspired by sunshine and warmth, blending bold geometry with precise craftsmanship.
CNC-Cut Sunbursts: Each sun-inspired form was cut from dense MDF and styrene with pre...For UGG's Summer Campaign, Visual Citi fabricated playful sculptural elements inspired by sunshine and warmth, blending bold geometry with precise craftsmanship.
CNC-Cut Sunbursts: Each sun-inspired form was cut from dense MDF and styrene with precision and radial symmetry, then sanded and sealed for durability.
High-Gloss Coating: Finished in bright, UV-stable gloss enamel colors, the sunbursts were designed to pop under retail lighting while withstanding high-touch environments.
Translucent vinyls: these vinyls were placed in this campaign with the intention of letting light pass through not only during the day, but also at night, causing a multi-color effect at all times.
Minimal form. Maximum impact. Crafted for summer storytelling.See More