Huda Beauty Sephora Times Square Activation
Project Title: Duggal Visual Solutions Creates Immersive Huda Beauty Retail Activation at Sephora Times Square
For Huda Beauty's Times Square Activation, Duggal Visual Solutions partnered directly with the brand to bring a bold, high-impact retail activation to life inside Sephora's flagship store. The immersive setup celebrated Huda’s Jelly Stained Lips collection with a series of stunning visual solutions.
Key Project Details:
Client: Huda Beauty, Sephora
Location: Sephora Times Square, New York City
Duggal's Role: Design, fabrication, and installation of all key elements
Project Highlights:
• Custom-built hero lip wall centerpiece
• Glossy 3D sculptural features, color-matched to brand shades
• Custom glossed-out wall graphics
• Engineered color-matched table displays
From initial 3D design mockups to in-house fabrication of every detail, this installation brought high shine and bold color to one of Sephora's most high-traffic locations, demonstrating Duggal's expertise in turning a concept into a tangible, high-impact reality.drama, this installation brought high shine and bold color to one of Sephora’s most high-traffic locations.
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