Gucci Mémoire d’une Odeur Pop-Up Booth
As part of the launch of Gucci’s unisex fragrance Mémoire d’une Odeur, this immersive pop-up installation was unveiled inside Macy’s at Dadeland Mall in Miami. Designed with translucent green architectural elements, the booth offered an ethereal and modern experience inspired by memory and nostalgia. Duggal Visual Solutions produced custom structural elements, fragrance display pedestals, integrated lightboxes, and installed brand imagery to create a luxurious, photo-ready activation in-store. The activation drew foot traffic while inviting guests to sample the scent and connect with the campaign’s dreamy aesthetic.
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