The Lodge at Brookfield Place
Duggal Visual Solutions fabricated and installed a series of custom-built chalets for The Lodge, a ski lodge–inspired experiential pop-up at Brookfield Place hosted by Moët & Chandon, Maison Francis Kurkdjian, and Bustle. The activation transformed the outdoor plaza, during the winter of 2021 & 2022, into an immersive brand experience featuring rotating chalets with fragrance consultations, giveaways, and interactive moments.
Our team led the end-to-end production of the chalet structures, using high-end materials like durable wood, weather-resistant coatings, and custom metalwork. Each piece was precision cut, assembled with care, and finished to deliver both functionality and luxury aesthetics. Duggal’s project management ensured seamless execution on a tight timeline and in a high-traffic, high-visibility location.
The Lodge became a recurring success, drawing significant foot traffic—one season even reporting a 20% increase in unique visitors to Brookfield Place—highlighting the value of immersive branded environments in driving engagement and awareness.
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