Hermès Silk Bar
Hermès brought its signature whimsy and craftsmanship to Columbus Circle with the Hermès Silk Bar, a retro diner-inspired pop-up celebrating the house’s iconic silk scarves.
Designed to resemble a chic, downtown lunch counter, the space was wrapped in bold, graphic Self-Adhesive Vinyl treatments and accented with cheeky signage, counter stools, and café-style details. Duggal provided print-ready design support, studio photography, and production services to bring the visual identity to life.
Spanning both the interior and exterior surfaces, the install included large-format vinyl applications, signage layout and engineering, and file preparation tailored for precision print.
Playful and immersive, the activation merged high fashion with Americana flair, serving up Hermès scarves like sundaes and soda-pop accessories.
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