Own your style SS Campaign
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Our Marketing for the Spring 2018 season was "Own your Style" . We looked at the season, it's colors trending and patterns and came up with our creative direction for the season that gets applied to both in store and windows.
The graphics we create for a seasonal typically have 2 to 3 patterns within the design and have 2 to 3 color combinations so that we can use them across different departments and applications. Our challenge with doing these seasonal graphics and applying it to so many different areas is that cohesiveness of the colors that we have chosen over the many different mediums of including Vinyl and Fabric. We test all materials across several vendors to ensue that the end result is seamless to the eye.
Photography by James Doiron, Toronto, ON. Canada
Graphics/Platforms - CENTRAL STATION - TORONTO, ON
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