Governors Ball Activation
In June 2025, Red Bull brought high-energy storytelling to Governors Ball NYC with “Hidden Ave” — a bold, immersive activation produced in collaboration with Duggal Visual Solutions and Corso Milner Group. Designed to resemble a stylized New York City subway car, the custom-built pop-up transported festival-goers from music grounds to underground energy.
Duggal provided full production and installation, combining creative engineering with seasoned execution. Built to withstand the rigors of outdoor festival use, the structure featured:
Durable wall panels and wrapped surfaces to evoke NYC subway textures
Custom fabricated components for seamless on-site assembly
High-impact branded graphics and immersive lighting
From concept to completion, Duggal helped bring Red Bull’s brand to life with the perfect mix of creative fabrication, logistical precision, and visual wow-factor.
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