COACH Regent Street Rexy Window
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Rexy, Coach’s beloved mascot, has officially landed in London, making a bold statement at the Regent Street flagship. Full of character and charm, she’s anything but an ordinary T-Rex. Her city debut called for something unforgettable—and that’s exactly what we delivered. From concept to creation, we brought Rexy to life in a whole new way, building a custom installation that captured her signature energy. Now commanding attention at the heart of the store, Rexy is impossible to miss. To realize the full-scale sculpture, Studio Xag joined forces with expert fabricators behind the creatures of Jurassic Park and Game of Thrones, bringing Rexy’s personality to life with impressive craftsmanship and creativity.
Engaged Members:
Giovanni Zaccariello

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