COACH Spring Tabby Korea
The Tabby experience has landed in Seoul, Korea, in the heart of the Seongsu district. The pop-up celebrates our icon tabby with 3 immersive floors of activations including a giant Tabby Bag, an AR game, tabby cakes & treats, bespoke customization & more! The experience launched with a special event featuring global ambassador Youngji Lee and other notable guests. Drawing inspiration from the brand’s “Find Your Courage” campaign, this pop-up celebrates self-expression and confidence through the creative lens of Coach’s iconic Tabby bag as part of the Courage to Be Real storytelling initiative.
The immersive space brings Coach’s vision to life with plush yellow leather accents, paying homage to the new Quilted Tabby, and a striking larger-than-life Tabby sculpture. Visitors can engage with the house’s Spring 2024 collection through an interactive AR virtual styling and try-on feature, while also shopping the latest Quilted Tabby in bold, expressive colors.
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