The Hunger Games: Academy Adventures on Roblox
To promote the release of The Hunger Games: The Ballad of Songbirds & Snakes and attract a new audience, Lionsgate collaborated with Sawhorse to create a unique Roblox experience called Academy Adventures. On the day of the film’s premiere, an exclusive trailer was showcased within a virtual environment designed to replicate the film’s academy settings. Over four weeks of updates, players enrolled as students and participated in school-themed challenges to unlock Hunger Games-inspired accessories, which could be used in other Roblox experiences. During its month-long run, Academy Adventures attracted over 1.5 million players, accumulating more than 900,000 hours of engagement. Notably, 50% of these players were new to the Hunger Games franchise.
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