Beetlejuice Beetlejuice on Roblox
Sawhorse formed an epic partnership with Warner Bros., Fandango, and Roblox to introduce Beetlejuice to an entirely new audience—by innovating an experience that blends gaming with marketing and commerce. To drive awareness and traffic, four ultra-popular games in Roblox (Barry’s Prison Run, Escape Running Head, The Floor is Lava, and Carry a Friend) offer Beetlejuice in-game currency and portals into [Beetlejuice] Escape the Afterlife, a fun escape game where players can unlock exclusive virtual items to wear anywhere else in Roblox. Beyond gaming, players can also purchase actual IRL tickets through the world’s very first virtual ticket booth in Roblox.
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