Kung Fu Panda 4 Obby on Roblox
In February 2024, to promote the new Kung Fu Panda film, Sawhorse developed a limited-time Roblox experience. Players team up, race through obstacle courses, and become the next Dragon Warrior in a stunning virtual environment based on the franchise. The experience was a hit, in just one month it garnered 16.8 Million visits with an average session time of 8.4 minutes, and 1,170,500 free Avatar Items were given away, which players could wear into other experiences on Roblox that generated even more impressions for the film. Kung Fu Panda 4’s release in March went on to score the best Dreamworks theatrical opening in over a decade, dominating the box office for over 2 weekends in a row.
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