Lenovo Shop-in-Shop - Best Buy Canada
This shop-in-shop program was designed to establish Lenovo as an industry leader in retail stores, specifically Best Buy. Innomark’s Retail Without Boundaries (RWOB) group designed, engineered, prototyped, fabricated, and installed all elements of this experiential space. The internal team worked together to incorporate graphics, digital technology, digital hardware networking, and LED lighting. The end result was a space that attracts attention, generates sales, and encourages consumers to explore and interact with Lenovo’s full product offering.
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