Prada - Window Display
EssilorLuxottica approached us to help elevate their Prada range locally, tasking us with adapting their global concept for a high-visibility window takeover at the David Jones flagship in Sydney.
Situated in a prime street-facing location, the window needed to captivate passersby and draw them in. Collaborating closely with EssilorLuxottica, we executed their concept, ensuring it fits seamlessly into the allocated space.
The display structure was crafted from 16mm white melamine, featuring an MDF front frame painted in matte white. To enhance the campaign imagery, we used opal acrylic panels backlit with LED lighting in each square. Additionally, a lightbox was strategically placed in the rear of the sunglasses alcove to highlight the products, creating a stunning and impactful showcase.
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