Fenty Beauty debuted its first campaign on the Roblox platform with the Fenty Beauty + Skin Experience, a virtual world that attracted over 4.5 million plays. Active during July 2023, the experience included interactive elements such as scavenger hun...Fenty Beauty debuted its first campaign on the Roblox platform with the Fenty Beauty + Skin Experience, a virtual world that attracted over 4.5 million plays. Active during July 2023, the experience included interactive elements such as scavenger hunts, mazes, and a lab for creating custom virtual Gloss Bomb lip glosses. Users voted on these custom glosses, with one winning shade selected by Rihanna to be made into a real Fenty product. Fenty Beauty + Skin Experience won the 2024 Webby for Best Brand Integration in the AI Metaverse & Virtual category. Built by Sawhorse Interactive.See More