Advertising Luxury Campaign
This project was an advertising assignment where we were tasked with developing a conceptual campaign. We chose to create "Audi X Creed: Audi Scentra," a collaborative effort between Audi and Creed Perfume. I worked on this project with Emily Chambers, Payton Polk, and Riya Chavan. Our goal was to fuse luxury automotive design with the refined scents of Creed, introducing scented leather interiors and a unique car fragrance diffuser. We crafted a multi-platform campaign to portray this sophisticated driving experience, aiming to attract luxury consumers and Audi enthusiasts.
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