Sheertex torture lab
This activation is geared to women who love to wear tights
but hate the constant tearing, snagging, and over cheap
construction of tights.
My design is an outdoor, consumer facing, brand stunt for
Sheertex in NYC’s flatiron plaza. My goal is to inspire the
consumer to want to know more about Sheertex. I want
to show them that those days of cheap tights are over,
with Sheertex’ s durable tights that can be worn time and
time again. Consumers will be able to test the durability of
Sheertex tights in comparison with the competition at the
“tights torture lab”. They will be able to stretch test, snag
and tear test, and weight test the tights.
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