Augmented Reality for food retail
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Augmented showcases right in the store? Why not? Last year we did a great job collaborating with Silpo in their local, new point. Four masterpieces of Austrian artist Gustav Klimt above the main counters became our inspiration. The concept was to make the daily task of each customer as enjoyable as we could: to visit a private museum during to-do list activity in the local shop. AR in food retail, as digitalised showcases, display the unique shopping experience for the customers, which leads to increased brand loyalty and the number of attendances.

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