Sunset Diner: By Discover
Many college students struggle with finances while attending school, causing them to be unprepared for future economic challenges. Discover Card is one of the few corporations that provides accessible financial resources to students, and wants to sponsor a pop up experience to extend their help further. This educational activation will help college students better understand their banking by assisting them with creating financial plans. To assure students feel comfortable, the activation will be in the form of a classic American diner where visitors can grab a bite to eat and discuss their questions/ concerns with an advisor. This experience will begin to help many students plan and prepare for their futures as they enter adulthood.