Pop-Up New York, US Dec 2020

The Bachelor Franchise has decided to conduct a brand stunt for the sixteenth season of the Bachelorette which will have fans search New York City for clues about the upcoming season. Fans will be assigned the role of a secret agent where they will visit three different Bachelor themed locations to scan qr codes that will unlock the clues. Brand ambassadors will roam the adjacent streets of each location, recruiting agents to join the search by handing out date cards with their assignment. The stunt will add suspense to one of the most dramatic seasons yet, while encouraging new viewers to watch the show.