Coach Forever- Shanghai OOH
Coach continues to innovate and bridge physical with digital experiences. A part of our SS21 Coach Forever launch, we bring to life a digital OOH in the middle of Shanghai Xintiandi district – one of the city key landmarks for local & visitors.
The installation is fully immersive; it comprises of the visual nature creative, a sensory forest smell and the magical sounds of nature. The technology leverages physical sensors to detect the position of visitors then interacts with them by slowly rotating and changing trough several nature sceneries from sunrise to sunset. The installation is bright during the day and even more whimsical at night.