Rouge Artist, Make Up For Ever
LIGHTBLUE MEDIA collaborated with Make Up For Ever to bring to life their global Rouge Artist campaign by truly embodying the brand's unique beauty philosophy. With a renewed focus on Gen-Z, we created a campaign which resonated with today’s consumer, celebrating individuality and originality in how our customers live their lives and represent themselves. Working with 11 regional influential females, a series of portrait films offer insight into their lives as they reveal which one of the 60 new shades defines them, to be showcased across social platforms including Instagram, YouTube and Facebook.