Studio XAG, Adidas Pop-Up, London, October 2020

ZX LDN Activation

Adidas Athleisure Pop-Up London, GB Oct 2020

Squidge, squash, squeeze. StudioXAG create a contact-free but irresistibly tactile experience that embodies the bliss of squish. To promote the ZX 2K Boost, we created a unique takeover of the basement zone of adidas’s LDN flagship. Giant squishy ZX letters dominate the space, where customers are invited to bring the squish to life by pressing a button with their foot, activating a hidden mechanism which causes the sneakers to sink and melt into the letters.