Introducing our first collaboration with Montblanc. We’re thrilled to have designed their latest window campaign which spotlights the 1858 Geosphere watch, a timepiece inspired by the ice whites and deep blues of an Alpine glacier.
Each window ins...Introducing our first collaboration with Montblanc. We’re thrilled to have designed their latest window campaign which spotlights the 1858 Geosphere watch, a timepiece inspired by the ice whites and deep blues of an Alpine glacier.
Each window installation consists of a dynamic, modular system designed in three sizes, centred around a self-standing illuminated Montblanc emblem. A subtle reinvention of the Montblanc snowcap emblem is rendered as a moiré pattern, simulating the feeling of movement as customers pass the watch on the street. With a sense of intrigue, they are drawn in by the optical illusion to the focal point, a watch illuminated within.
Created for stores across the globe from London to Japan, including selected key boutiques who received a bespoke treatment flooding the store façade with bold shade of blue and concentric emblem motif, amplifying the message and creating an eye-catching moment reinforcing this iconic symbol.See More