DSG x WVU Capstone
The DSG x WVU Capstone Project Brief directed by Product Development team at Dick’s Sporting Goods headquarters in Pittsburgh:
· In a time where innovation is a must, brands are bringing in new collaborations to stimulate customer interest.
· The challenge: mix luxury into the world of sports.
· Chose a luxury brand (KITH) to collaborate on a line with one of Dick’s private label lines.