Arch & Hook Visual Merchandising & AR/VR Window Display New York, US May 2020

My team and I worked with a sustainable clothing hanger company, Arch & Hook, where we utilized their new line of hangers called BLUE®. This line of hangers is made from a mixture of ocean-bound plastic waste. The concept behind the window is to showcase the positive effect of Arch & Hook’s mission for sustainability. We fabricated a four-foot-tall whale tale that is raised out of the water. The six-foot wave of BLUE® hangers symbolizes the plastics being pulled from the water to create a safer environment for the whale and other marine life.