Fusion, Macy's Window Display, New York, October 2019

Columbia Sportswear Elevate Your Commute

Macy's Department Stores & Malls Window Display New York, US Oct 2019

What happens when Columbia Sportswear asks a Colorado-based company to help them capture New Yorkers’ attention during their commute? A completely new and elevated window experience. Fusion worked with Columbia Sportswear to create custom mannequins for their "Elevate Your Commute Campaign" window displays at NYC Macy’s Flagship that incorporated custom ski lift chairs with paired mannequin riders to show off Columbia’s 2019 Winter Collection. The brand wanted to create one of a kind “realistic moments” of couples/friends on chair lifts that caused all commuters to stop and look.