Media Revolution and Evolving Fashion
Fashion today relies on six basic relationships between four important industry categories including, art, media and culture, design, merchandising and marketing. Of these, the most relevant relationship affecting fashion in our daily lives is the connection between art, media and culture and the power of marketing. Art, media and culture have always had distinct influences on fashion but new technologies in media have caused fashion influences and messages to shift from the control of the social and artistic elite to the masses and consequently forcing marketers to respond accordingly in return.
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