Joseph - Light, strong and versatile
The retailer's latest scheme features 'Light, strong and versatile’, an installation to coincide with the monumental 'Plywood: Material of the Modern World' exhibition at the V&A Museum in London. Using one repeat shape cut from 0.8mm aeroply, the team simply tabbed together piece after piece to create six pillars which were used as the basis for the structure.
On site these were then joined to the back walls and built up towards the ceiling to create a world for the mannequins to exist within.
The scheme was produced and manufactured by Harlequin Design, with mannequins and styling by Nathan Hicks, head of visual merchandising at Joseph Fashion, and Danny Letton, freelance creative consultant.
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