Shining Start - VERO MODA MARQUEE
32 Selected stores of VERO MODA have installed this window under Nuno Rosa guidelines as Head of Visual Head of Visual Merchandising & E-Commerce Styling Manager at VERO MODA, INDIA.
As we approached the last window of the retail calendar prior the SALE season, I thought that reusing some of the materials of the first windows of MARQUEE would be beneficial to us as the success of Fashion is sustainability.
The materials used are an acrylic base shape of a start in plexi mirror with a thick border in gold that adds value to the element creating a stronger visual impact to customers that are passing by our windows. The same start was produced in two different sizes and allocated to stores depending on their window space.
The support structure of this starts is a metal stand that carries the 2 different sizes and was used in our initial MARQUEE VERO MODA AW18 Windows. The lock system behind the start allows us to adjust the height of this element and place it at eye level.
Taking into consideration that our windows floors have a grey and darker flooring I've re-used the initial white tiles and added a texture square gold paper cut out in the centre of this tile. This has created an interesting game of textures on the floor and would link with the gold border of the start to enhance the full window concept-
To identify the Marquee Vero Moda Collection among the different windows of VERO MODA, an acrylic logo has been added on the floor base with an oblique direction in black and gold