What is it: A super volumizing waterproof mascara that helps your lashes look fuller, bolder and longer. Why you'll love it: Waterproof, clean and vegan formulaAchieve the appearance of definition and volume for your lashesVolumizing formula features intensely rich pigments for super bold lashesFlexible silicone brush grips lashes from root to tip for insane volumeCut the tears of joy and bump up the curl! This volumizing and defining waterproof mascara is formulated with intensely rich pigments that effortlessly coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to add all the definition and drama you want. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are cruelty free and vegan. e.l.f. Cosmetics Lash It Loud Waterproof Mascara. e.l.f. Cosmetics Lash It Loud Waterproof Mascara. All e.l.f. products are Vegan and Cruelty Free