Prada has launched not one but two pop-up stores featuring an assortment of exclusive products in London this week. Opening today, 2 December, at Selfridges is Prada Snow, featuring a monochrome collection of activewear and “snow-style” garments, while due to launch at Harrods on 5 December is Prada Enchanted, featuring gifts and novelties designed to be kept and cherished rather than discarded after a polite “thank you”.
Prada opens #PradaEnchanted pop-up at Harrods in London
Shoppers are likely to feel inundated as retailers scramble to get feet through the door in the tight post-lockdown pre-Christmas windows, but Prada’s pop-ups feel anything but hurried, offering a balm to seasonal shopping anxieties with an impeccably curated presentation of luxury products.
Prada opens #PradaEnchanted pop-up at Harrods in London