Prada is making an even bolder statement on Fifth Avenue. The Italian house has just unveiled a new standalone men’s store at 720 Fifth Avenue in New York City, right next door to its existing flagship — an expansion that feels both natural and thrillingly luxurious.
Spanning two meticulously curated floors, the boutique offers the full spectrum of Prada menswear: ready-to-wear collections, sleek footwear, covetable leather goods, lifestyle objects, and a selection of specialty pieces that speak to the modern man’s evolving tastes. True to Prada’s reputation for understated luxury, the store will also feature an exclusive Made to Order service for select pieces, and a bespoke Made to Measure experience in a discreet, private suite — the ultimate indulgence for connoisseurs of craftsmanship.
From the outside, the new location presents a harmonious architectural dialogue with its sister store next door, which showcases Prada’s women’s line and the Eternal Gold fine jewelry collection. Step inside, however, and you’re transported into a world that is unmistakably Prada: the interiors draw from the brand’s rich Milanese heritage, with iconic black-and-white checkered floors and soft pastel green walls creating a refined yet slightly surreal backdrop. On the second floor, rosewood details introduce a warmer, more intimate vibe, offering a subtle shift in mood — a reminder that Prada never repeats, but always evolves.
With this new opening, Prada deepens its ties to New York’s vibrant luxury landscape, offering a destination where tradition, innovation, and style converge. The men’s Prada store is officially open at 720 Fifth Avenue — a must-visit for anyone serious about fashion, craft, and timeless design.
