The first of a new series of ESSENCE pop-ups launches in Hangzhou, China, introducing a new capsule through a fresh take on both product and space, inspired by the distinctive spirit of the ‘90s.
A luminous, abstract environment combines a lilac neon floor with white nylon walls, campaign imagery and white neon details. At the centre, a green Prada lantern becomes the focal point, bringing together iconic brand codes and a clean, predominantly monochromatic product presentation.
