Out of Stock: What Causes a Stockout and How to Prevent It

Rear view of a ceramic shop owner organizing her stock room.Stockouts, also known as out-of-stocks, are among the most frustrating experiences for online and in-store shoppers. They can also lead to missed opportunities to engage shoppers, lost sales and revenue, and potential damage to a retailer’s brand. In this article, we’ll examine what stockouts are, what causes them, and how retailers can avoid them.

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