June 19, 2018
Online retailer Olivela has announced that it will enter the brick-and-mortar world for the first time with a pop-up in Nantucket, Mass. Designed by London design consultancy HMKM, the summer pop-up will total 250 sq. ft. within a storefront on Center Street. The immersive space will be anchored by interactive displays that evoke the brand’s emphasis on philanthropy and transparency.
The pop-up will be outfitted with #TheOlivelaEffect Experience Suite, which will invite shoppers to engage with products via in-store technology to learn about the benefit each purchase from Olivela will yield for at-risk girls around the world. Brands on display will include Burberry, Givenchy, Prada and Stella McCartney.