NAOMI x BOSS Pop-UP Space at the iconic Selfridges Store on London Oxford Street.
Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS. Since she first appeared in the Fall/Winter 2022 global campaign, the brand has built on their synergetic relationship and is proud to present Naomi x BOSS, a dedicated capsule collection for sophisticated, contemporary travelers. Designed in close collaboration with the supermodel, the collection plays a major role in the brand’s growth-acceleration strategy in womenswear.
Inspired by Naomi’s fast-paced lifestyle, the capsule includes laid-back, iconic essentials that fit the 24/7 wardrobe of a BOSS – a woman who’s confident, unapologetically herself, and not afraid to make her mark in the world. Combining modern silhouettes with the brand’s signature tailoring, the range contains sophisticated outerwear, adaptable stretch pieces, premium leisure styles, and statement-making footwear. Featuring luxe fabrications including cashmere, cupro and luxe jersey, the collection is imagined in a palette of almond, black, white with pops of bold purple. The capsule uniquely incorporates innovative technological fabrics, intended to make life a bit easier. It offers practicality without compromising on style, ensuring that every piece serves a purpose beyond just aesthetics.
The collection will launch on February 15 globally in BOSS Halo stores and with special pop-ups with key partners including Selfridges, London and Bloomingdales New York, supported by a 360 degree marketing campaign amplified across social media and a large-scale outdoor advertising campaign.
