Reflecting on the transformative power of the written word, Miu Miu Summer Reads invited guests around the world to slow down, reflect, and immerse themselves in storytelling. This poetic project reimagined iconic green spaces in five global cities—Beijing, Hong Kong, Milan, Osaka, and Paris—into vibrant literary sanctuaries, turning public gardens into havens for contemplation and connection through literature.
Each destination offered its own unique expression of the Miu Miu vision: immersive environments marked by a distinctive color palette and a bespoke ex-libris symbol, making each city’s installation feel personal and purposeful. These subtle design details wove together Miu Miu’s romantic sensibility with a deep reverence for literary tradition, creating a multisensory celebration of culture and creativity.
At the heart of the initiative was a tribute to female literary voices. Visitors were gifted copies of two seminal works by visionary women writers: The Inseparables by Simone de Beauvoir—a tender, introspective novella exploring adolescent friendship and the shaping of identity—and The Waiting Years by Fumiko Enchi, a hauntingly powerful story of duty, endurance, and womanhood in Meiji-era Japan.
Miu Miu Summer Reads was not just a campaign—it was a quiet revolution. In a world of constant motion, it offered an intentional pause. A moment to sit under trees, flip through pages, and reengage with the enduring beauty of words. Through this global project, Miu Miu reaffirmed its commitment to storytelling in all its forms—fashion, literature, and beyond.
