Miu Miu is bringing music and fashion together with Vinyl Club, a series of temporary retail spaces designed around the culture of record collecting. The pop-ups are opening across Paris and six Asian cities throughout September and October, transforming traditional retail environments into record-library-inspired spaces.
Rather than a conventional shop floor, each location is designed to resemble a vintage record collection. Album covers are arranged across the walls in a square grid, while a central listening station gives visitors the opportunity to browse records and listen to music during their visit.
The listening stations feature turntables, project-specific record sleeves, headphones and speakers created in collaboration with Marshall, adding a dedicated audio component to the retail experience.
The Vinyl Club concept also serves as a setting for Miu Miu’s Fall/Winter 2026 collection, which explores layered styling, contrasting proportions and combinations of masculine and feminine, formal and casual dressing. The collection draws on the relationship between fashion and modern musicians, translating the deliberately assembled, personal nature of music-inspired wardrobes into the retail environment.
Among the highlighted pieces are the Retour bag, crafted in nappa leather and suede with a compact, boxy silhouette and rounded edges, and Miu Miu’s ballet flats created with New Balance, designed with a soft construction intended for both indoor and outdoor wear.
The Vinyl Club experience extends beyond the physical pop-ups with an online activation on MiuMiu.com from September 17 through October 8, while a dedicated WeChat experience in China runs from September 22 through October 22.
Miu Miu Vinyl Club Locations
- Tokyo, Isetan The Stage: September 16–22
- Paris, Galeries Lafayette Haussmann: September 16–October 10
- Hong Kong, Harbour City: September 17–October 11
- Osaka, Umeda Hankyu Coto Coto: September 23–29
- Beijing, SKP Atrium: September 23–October 25
- Shenzhen, Bay MixC: September 24–October 7
- Seoul, The Hyundai: October 2–18
With its combination of record collecting, listening culture and fashion retail, Vinyl Club positions the Miu Miu store experience as a space for browsing, discovery and music appreciation, extending the brand’s Fall/Winter 2026 collection into a multisensory retail environment.